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Google Ads

How Google Ads work at Iskali Consultancy?

Key steps
Understanding your Google advertising goals
Keyword and audience research
Creating Ads
Client Review and Approval
How to launch your Google Ads?
Using Google search ads is one of the fastest ways to reach qualified people who intend to buy.
Literally they are looking for the product or service you are selling.
How cool is that?
Our Google Ads team is made up of experts who will help you reach the top of the search results.
Present your offer to qualified prospects and win keywords that your competitors are not even thinking about.
Step No. 1

Understanding your Google advertising goals

Google search advertising is a great way to reach potential customers who are ready to buy or are looking for your service.
The first thing we do is work with you to identify the objective of your Google Ads campaign.
There are many different objectives that Google Ads can help you achieve.
These include:
  • Brand understanding.
  • Website traffic.
  • Phone calls.
  • Reservations and purchases.
Every business is different, which makes each advertising campaign unique.
Understanding the main objective you want to achieve can help you attract more qualified leads through your Google advertising campaign.
This will result in lower conversion costs.
Having your goals clearly defined can make a big difference in the profitability of your Google advertising campaign.
Once we have established your objectives, we can begin the next step:
Keyword and audience research.
Step No. 2

Keyword and audience research

Knowing the objective of your campaign is just the beginning.
Keyword research is essential to understand which keywords you should buy and which keywords you should avoid.
If you have an idea of keywords you would like to "own", let us know.
We will add them to our keyword list and do the appropriate research to determine if they are viable keywords to purchase.
Some keywords can be 15 times more expensive than similar related keywords.
We conduct thorough research on the keywords to target in your Google Ads campaign and make our recommendations on other potentially valuable keywords.
Once we have selected a list of keywords with:
  • Your associated cost-per-click.
  • Search volume.
  • Competitiveness.
It will be clear which keywords will be the focus of your campaign.
The next step in our Google Ads process is to create the ads!
SETP NO. 3

Creating the ads

Using the keywords we have compiled, we can write keyword-rich ad copy that will resonate with the target audience's search intent.
Using the keywords we have compiled, we can write keyword-rich ad copy that will resonate with the target audience's search intent.
There are many types of ads available in Google Ads, each with specific advantages and disadvantages over the other.
Setting up the right type of advertising campaign with the right information in the right places can be confusing.
Our team of Google Ads experts create highly effective advertising campaigns that will help achieve the objectives described in step 1 of our process.
If you have several objectives that you want to achieve through your ads:
We recommend using ad extensions to create more potential points of contact between your company and potential new customers.
Google assigns ads a quality score to decide which ads appear first.
Our team makes sure to maximize Google's quality level controls while having the flexibility to adjust them at any time.
In addition, when creating ads, we make sure to include several variations of headlines, descriptions and other text to allow for A/B testing and the ability to collect data to optimize your ad campaign in the future.
The next step in the process is to obtain your approval.
STEP NO. 4

Client review and approval

Once we have conducted the necessary keyword research and developed your ads, we will send you the ad copy along with our keyword research for your review and approval.
If there are aspects of the ads that need adjustment, we will make updates and move on to the second round of approvals.

Once your ad campaign is approved, we move on to the fifth step of our Google Ads process.
Goes directly!
Don't worry, you don't need to go through countless spreadsheets.
Our approval documents make it easy to review your campaign at a glance.
This approval process ensures that you know exactly what keyword themes you will buy and how your ads will look on both mobile and desktop devices.
With your feedback, we can make adjustments to the ads we have created before they are published.
final step

How to get your Google Ads up and running?

Congratulations! We've launched your campaign! Sit back, relax and watch the clicks (or calls) roll in!
Our process doesn't end here.
Every day, as your Google ads run, we will update and select your keyword list to ensure that your budget is spent on the right keywords and reaches the right people.
We also monitor the time of day your ads are most viewed and optimize your Google Ad schedule to maximize the profitability of your ads.
At the end of every month
We will send you a detailed report outlining the performance of your ads, including keywords, clicks, impressions and top performing costs.
We also use these monthly reports to further optimize your Google advertising campaign.
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1590 Continental St Ste 105
San Diego, CA 92154
Monday-Friday: 8:30AM-6PM
Saturday: 8:30AM-6PM
Calle Ing. Juan Ojeda Robles 870,
Buena Vista, 22415 Tijuana, B.C.
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Saturday: 8:30AM-1PM
contacto@iskaliconsultoria.com
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